Play I hope you’re able to see all the exciting new stuff we’ve got added in GooglePlay services 5.0. As you already know by now, Google Play Services rocks. I’m Ankur Kotwal, and I have subbed certain Magnus, as he well, got a bit frantic with the full rocks theme. But rest assured, he’s recovering well.
Let’s just observe the newest additions in Google Play Services 5.0. It’s one of all our biggest releases so far, including new APIs like AndroidWear, the Dynamic Security Provider, a serious set of additives to Google Play Games Services, and theApp Indexing API.
We’ve also added new APIs for Google Cast, Google Drive, Google Wallet, Analytics, and Mobile Ads. Whew, let’s just dive right in. the primary new API for Google Play Services 5.0 is Android Wearable Services. With the information API, we are able to sync data between Android Wearables, and Android phones and tablets.
this will be performed in three steps. the primary is thru messages. These are uni-directional, fire and forget, with delivery not guaranteed, and are useful for control signals, like media playback. you’ll use messages to begin intents on the Wearable, too.
Second, you’ll exchange assets. These are binary blogs like images. and at last, we’ve data items, which are raw byte arrays for synchronizing data between these devices. and also the next new API is that the dynamic Security Provider. consider this as providing an SSL library in Google Play Services.
The advantage of including this in Google Play Services is that the Dynamic SecurityProvider is updated together with Google PlayServices, keeping the safety fixes up-to-date. Google Play Games Services is itself not a replacement API, but now, it’s such a lot of new features that we’re celebrating sort of a new API.
We’ve now added quests, a replacement set of APIs to run time-based events for players, and rewards for completing them. To do this, developers send game activity data to the search service whenever a player successfully wins a grade, stops an alien, or saves a rare black sheep.
This tells quests what is going on within the game, and developers can use that game activity to make new quests. By running questions on a daily basis, developers can create a vast number of the latest player experiences to drive engagement and retention.
Saved Games is anew snapshot API, so developers can store a player’s game progress to be used across many screens, together with a canopy image, description, and also the time played. Players never must complete level one again by having their progress stored with Google, and may see where they left off when developers attach a canopy image and outline.
Game Profile collects user’s achievements and rewards them with experience points. To activate experience points, you simply have to confirm point distribution within the Google Play developer console. In fact, you must not even update your games to activate experience points.
These sets of features are visiting near gamer engagement, whilst allowing them to select up a game on their phone, and continue it on their tablet. Maybe soon, gamers may be interacting on their Android Wearables, too. Exciting times ahead.
The App Indexing API provides how for developers to notify Google about deep links in their native mobile applications, and drive additional user engagement. Integrating with the App Indexing API allows the Google Search app to serve your app’s history to users as instant search suggestions, providing fast and simple access to those inner pages in your app.
The deep links reported using the Apps Indexing API are utilized by Google to index your app’s content and surface them as deep links to the Google search results. How awesome is that? Now let’s have a look at updates to existing APIs starting with Google Cast, which now has media tracks that enable closed caption support for Chromecast.
Finally, I can watch myTV shows late in the dead of night with the amount low, and still know what’s happening on screen. I really like the captions. The Google Drive API is getting very useful enhancements. Query results are sorted. Folders can now be created offline, and also the file picker may be filtered by mime type.
Building great apps with theGoogle Drive storage backend has never been easier. With these awesome APIs, your apps are visiting go where they’ve never been before. So, what should we glance at next? Ah, yes, let’s dive into ways in which we will drive monetization. And now ladies and gentlemen here are my new favorite Wallet API, Save card to Google.
Wallet objects from Google take physical objects, like loyalty cards and offer from your wallet, and store them within the cloud. When a user clicks the save card to the Google button, the offer gets saved and shows up within the user’s Google Wallet app. And here’s the simplest part. Geo-fenced in-store notifications prompt the user to indicate and scan digital cards at point-of-sale terminals, driving higher redemption.
This also frees the user from having to hold around offers and loyalty cards and provides a good purchasing experience. In fact, merchants are happier because they get increased overproliferation. Customers are happier because they do not must carry such a lot of their loyalty cards. And developers are happier for connecting these consumers to merchants.
Google Analytics has introduced Enhanced E-commerce, which provides visibility into the complete customer journey. Adding the power to live product impressions, product clicks, view product details, adding a product to the pushcart, initiating the checkout process, internal promotions, transactions, and refunds.
Together they assist users to realize deeper insights into the performance of their business, including how far users progress through that shopping funnel, and where they’re abandoning the purchasing process. Enhanced Ecommerce allows users to investigate the effectiveness of their marketing and merchandising efforts, including the impact of internal promotions, coupons, and affiliate marketing programs.
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