It’s no secret that email marketing is one of the most effective ways to reach your target audience. But what trends will be popular in 2022? In this blog post, we’ll take a look at some of the most important email marketing trends for the next decade and discuss how you can prepare your business for them. So read on to learn more!
The power of personalization
The world of online marketing is constantly changing. As the technology and the digital world evolve, so does the way that marketers target, engage, and ultimately lead their audiences. In the past few years, we’ve seen the rise of highly personalized and customized marketing, thanks to the advancements in technology.
Targeting an audience by demographics (age, gender, interests, etc.) has always been very effective in the marketing world. However, with the growing popularity of AI and advanced algorithms, it’s now possible to target audiences based on their specific needs, preferences, and behavior.
This means that, with the help of AI and ML, it’s now easier than ever to send cold emails that get responses – these tools write unique personalized emails that are truly relevant to the recipient.
AI and automation in marketing
Artificial Intelligence and machine learning are revolutionizing the way technology solve problems. And now, these technologies are also being applied to marketing. AI has enabled email marketers to automate processes that were once time-consuming, such as sending personalized emails. It also helps to improve the targeting capabilities of email, allowing for more relevant and personalized customer engagement.
AI is also being used to improve customer journey management. It’s especially helpful for businesses with a complex customer base. For example, an airline with 100 million frequent flyers might often receive different questions and issues from different customers. AI can help businesses to identify these customer issues and categorize them to identify the most frequent issues.
Customer experience (CX) and delivery platform convergence
Another exciting trend to look out for in email marketing is the rise of customer experience (CX) and delivery platform convergence. PwC reports that 86% of buyers are willing to pay more for a great customer experience.
This is why you’re likely to see more email campaigns that focus on CX. In these campaigns, emails strive to solve customer pain points and solve problems that have been experienced by other customers.
Email campaigns that use a combination of email and other channels are referred to as multi-channel campaigns. They can be very effective at boosting brand equity. With the help of email, you can deliver a true CX. You can personalize emails, add a Thank you note, have an Order confirmation, or any other feature your brand can offer.
The rise of omnichannel and mobility
The rise of omnichannel and mobility is another important trend to look out for in 2022. The email industry has been focusing on this trend — especially with the rise of mobile-first strategies — as it’s a way to enrich your emails.
With the growing popularity of smartphones, we’ve seen a rise in email readers, especially among millennials. This means that we’re likely to see an increase in the need to personalize emails.
Another trend to look out for is the need for email to work across different devices and channels. With the rise of AI and voice assistants, emails are also likely to become voice-enabled.
We’re already seeing some companies exploring this. For example, Amazon allows you to access Alexa via email. This means that users can have Alexa-enabled emails that play music, answer questions, control smart devices, etc. This is likely to become even more popular in 2022. And the need for email to work across different channels is likely to increase.
Now that you know about the most important trends in email marketing for the next decade, you can use them to boost your email marketing strategy.
To do this, you need to stay informed about the latest industry trends, as well as follow best practices. You also need to optimize your funnel and create valuable content that drives results.